Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. PhilipKotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics,...

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What is notice? | What is notice of meeting ? | What is the purpose of a notice ?

Date :05-01-2010  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 35 Dhaka Commerce College. A notice is a statement containing the details of holding a meeting,notice refers to an invitation in writing to the concerned persons for attending in the meeting. "A notice is the communication verbal or written informing the persons entitled to attend the meeting about the time,date,place and business of the meeting".  ...

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Definition of meeting ? | Define meeting and its types | Purpose of meeting |

Date :04-01-2010  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 34 Dhaka Commerce College. When to or more people come together to discuss matters of common interest,it can be termed as a meeting.Meeting is a common event in business,social,political, religious or in state organization. Some important definition of meeting are given below- "A meeting is a gathering...

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Importance/Charactices/Benifit/Advantage of horizontal communication

Date :29-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 33 Dhaka Commerce College. Importance of horizontal communication is as follows- 1.Quick solution of problems : Horizontal communication takes place quickly because persons of equal rank react actively and promptly.This increases the motion of an organisation. 2.Increase the efficiency of peers 3.Developing informal relationships 4.Co-ordination...

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What is Horizontal communication? | Vertical and horizontal communication | diagonal communication| Lateral Communication |

Date :29-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 33 Dhaka Commerce College. Exchange of information between people same level of an organizational hierarchy is called horizontal communication. This communication supplies information neither to superiors not to subordinates.Rather information is exchanged between people holding the same rank,position or status. "Horizontal communication...

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Discuss the important of internal communication

Date :23-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 32 Dhaka Commerce College. The importance of internal communication are following below: 1. Exchange of news and views 2.Preparation & execution of plan 3.Control  4.Co-ordination 5. Elimination of rumors 6.Motivation 7.Development of employee efficiency 8.Ensuring job satisfaction 9. Redoes work stress  10.Increasing employee morale 11.Development of managerial efficiency 12. Musial...

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What is Internal Communication?

Date :22-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 31 Dhaka Commerce College. Communication taking places with in the purview of organizational area call internal communication.In others works when people of the same organization exchange information between and among themselves it can be termed as internal communication.Internal communication can be downward or upward and horizontal.It...

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Difference between upward and downward communication

Date :19-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 30 Dhaka Commerce College. Difference between upward & downward 1.Definition:  It is a process of sending a message from a superior to a subordinate. It is opposite to downward communication it flows from subordinate to superior. 2.Nature: Such communication includes instructions,orders, advice's and the like.So it...

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Advantages of Downward Communication

Date :17-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 29 Dhaka Commerce College. Advantages of downward communication 1.Efficiency: Subordinates get the necessary information from the superiors.As a result,they can perform their duties and thus their efficiency is increased. 2.Systematic flow: Because of the systematic flow of information under this communication,it is possible...

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Objectives of Downward Communication

Date :15-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 28 Dhaka Commerce College. Objectives of Downward Communication 1.To give idea: With the help of downward communication objectives,policies,rules are explained to the subordinates by superior to give complete understanding. 2.To give direction: To direct any assignment,job or task to the subordinates,superior makes downward...

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What is Downward Communication?

Date :14-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 27 Dhaka Commerce College. Downward communication  is the communication in which information flows from superior to subordinates.Through downward communication,managers communicate organizational goal policies, Procrustes,orders,instructions, diction etc.to there subordinates. Downward communication can be written or oral.Written forms...

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Discuss the essential elements of upward communication?

Date :08-12-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 26 Dhaka Commerce College. Elements of Upward Communication 1. Participation approaches of management 2. Confidence on sub-ordinates 3. Shorter communication channel 4. Provide reward for good suggestion 5. Change auto critic attitude 6. Solve problem with care 7. Consider human perception 8. Open door...

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Limitations / Disadvantages of upward communication?

Date :07-112-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 25 Dhaka Commerce College. It is not very easy to have a smooth upward communication. Although upward communication is merited with many advantages but it is not very easy to have a smooth upward flow due to following reasons: Disadvantages of Upward Communication 1. Distortion: Upward communication is intentionally distorted....

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Importance/Advantages of upward communication?

Date :17-11-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 24 Dhaka Commerce College. Upward communication plays a vital role for attaining organization goal. The respective advantages of such communication are as follows: Advantages of Upward Communication 1. Decision Making: Upper management wants to know specific information regarding production, procurement, marketing, financial matters...

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What is up-word Communication?

Date :14-11-2009  Presenter : MD.SHAFIQUAL ISLAM   Lecture : 23 Dhaka Commerce College. When information flows from subordinates to superior it is called up-word communication.The purpose of up-word communication is provide information to the managers from sub ordination. Fig:Up-word Communication "Up-word communication consist of message from sub ordinates to superiors. "  ...

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