Showing posts with label scope of marketing pdf. Show all posts
Showing posts with label scope of marketing pdf. Show all posts

26 September, 2012

1) Goods: Good is a set of tangible physical attributes assembled in an identifiable form to provide want-satisfaction to customers.

2) Services: Service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

3) Experiences: Experience is knowledge or skill which is obtained from doing, seeing or felling things.

4) Events: Events are occurrences designed to communicate particular messages to target audiences.



5) Persons: Person marketing consists of activities undertaken to create, maintain or change attitudes of behavior toward particular people.


6) Places: Place marketing involves activities undertaken to create, maintain, or change attitudes or behavior to a particular pace.

7) Properties: Properties are intangible rights of ownership of either real property or financial property .

8) Organizations: Organization marketing consists of activities undertaken to create, maintain or change the attitudes and behavior of target consumers toward an organization.

9)  Information: Information means facts and news.

10) Ideas: Ideas are concepts, philosophies, or images that can be exchanged in the marketplace.




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