1) Goods: Good is a
set of tangible physical attributes assembled in an identifiable form to
provide want-satisfaction to customers.
2) Services: Service is
any act or performance that one party can offer to another that is essentially intangible
and does not result in the ownership of anything.
3) Experiences:
Experience is knowledge or skill which is obtained from doing, seeing or
felling things.
4) Events: Events
are occurrences designed to communicate particular messages to target
audiences.
5) Persons: Person
marketing consists of activities undertaken to create, maintain or change
attitudes of behavior toward particular people.
6) Places: Place
marketing involves activities undertaken to create, maintain, or change attitudes
or behavior to a particular pace.
7) Properties:
Properties are intangible rights of ownership of either real property or
financial property .
8) Organizations:
Organization marketing consists of activities undertaken to create, maintain or
change the attitudes and behavior of target consumers toward an organization.
9) Information:
Information means facts and news.
10) Ideas: Ideas are concepts, philosophies,
or images that can be exchanged in the marketplace.
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