Characteristics Of Marketing | Principles Of Marketing |

Marketing is a total system of business activities designed to plan,price,promote and distribute want satisfying products to target markets to achieve organizational objectives. Impotence characteristics of  Marketing is below : 1. Social Process :  By marketing, people's social needs are met. For this reason, the importance of consumer satisfaction and the welfare of the people of society is given the highest...

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What is Relationship Marketing?

Relationship marketing essentially represents a paradigm shift within marketing away from an acquistitions focus towards a retention focus.Relationship marketing is a philosophy of doing business,a strategic orientation,which focuses on keeping and improving relationships with current customers rather than on acquiring new customers.This philosophy assumes that many consumers and business customer prefer to have an ongoing...

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To Create Your Perfect 2015 Digital Marketing Strategy

It is hard to believe that 2015 is right around the corner. As the weather starts to cool down, digital marketers’ brains just begin to warm up and think about the budget for the New Year. The million-dollar question is what are the best digital networks to invest into and what platforms should receive more exposure for 2015? Malcolm X was quoted as saying; “The future belongs to those who prepare for it today.” If...

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Perception in Service Marketing

As a marketer he/she should keep in mind that perceptions are always considered relative to expectations.Because expectations may also shift overtime from person to person and culture to culture.We will be focusing on the perceived service box in in the gaps model.What is considered quality service or the things that satisfy customers today may be different tomorrow.Also keep in mind that the entire discussion of quality...

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The Experience is Marketing

Service are high in experience and credence qualities relative to goods,thus how consumers evaluate the actual experience of the service is critical in their evaluation process and their decision to repurchase later. "The experience is marketing"=>James Gritmore & Joseph Pine In this section we describe elements of consumer behavior that are relevant to understanding service experiences and how customers...

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Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. PhilipKotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics,...

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How Does Affiliate Marketing Work?

6 great reasons to become an affiliate Start up costs aresuper low. To start a regular business where you rent retail space and stock inventory could easily set you back tens of thousands of dollars. As an affiliate, you can get started for the cost of a burger and fries. You don’t needstaff. No more office politics, and no messy payroll handling. When you get started as an affiliate you can do it all yourself, and...

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What is Marketing? What is Marketing To You ? What is Marketing used for ?

pay per click advertising Marketing is the development of design and fulfilling the start, rating, advancement, and sharing of concepts, imports, and facilities to craft talks that satisfy distinct and business goals. Marketing comprises of specific besides logistic accomplishments that aid and further substantial altercation bond’s in a energetic location through the design, scattering, promotion and rating...

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Marketing Communication

Marketing communication involves sharing of  meaning, information and concepts by the source and the receiver about products and services and about the firm selling them. Marketing communication consists of the transmitting of information and message between buyers and sellers to the end that the most favorable action climate for the seller is created in the market place          ...

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Marketing Communication Process

A whole communication process which means a source trying to reach a receiver with a message.  1.Transmitter: Transmitter is the gathering sending the message to alternative party. Example: S.M.C 2. Programming: Programming is the process of putting thought into symbolic form. 3. Message: Message is the set of symbols that the sender transmits. 4. Broadcasting: Broadcasting is the communication channel through which...

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Marketing Communication Mix

Marketing communication mix consists of the specific mix of advertising, personal selling, sales promotion, public relation and direct marketing tools a company uses to pursue its advertising and marketing objectives.                                    ...

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The Scope of Marketing | Scope of Marketing Planning

1) Goods: Good is a set of tangible physical attributes assembled in an identifiable form to provide want-satisfaction to customers. 2) Services: Service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. 3) Experiences: Experience is knowledge or skill which is obtained from doing, seeing or felling things. 4) Events:...

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The Marketing Research Process | Marketing Research Process 6 Steps | Problem Definition | Develop The Research Plan | Collect The Information |Analyze The Information| Person the findings | Make the Decision

The marketing research process consists of defining the research problem and research objective , developing  the research plan , collecting the information, analyzing the information, presenting the findings to management , and making the decision. Problem Definition :  Problem definition involves stating the general problem and identifying the specify components of the marketing research...

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