Marketing is a total system of business activities designed to plan,price,promote and distribute want satisfying products to target markets to achieve organizational objectives. Impotence characteristics of Marketing is below :
1. Social Process :
By marketing, people's social needs are met. For this reason, the importance of consumer satisfaction and the welfare of the people of society is given the highest importance in all marketing activities.2.Managerial Process :
There are several Managerial Processes in different marketing areas. Managerial processes play a very important role in many programs, such as new product development, scheduling distribution, pricing and promotional decisions, formulating policies.3. Process Of Creating Utility :
Among the utilities in the economy are significant - customary, proprietary, spatial, timely and serviceable.Marking is the creation of place,time and possession utilities.4.Exchange Process :
One of the fundamental aspects of marketing is the exchange by which the needs and needs of the consumer are satisfied. Through the process of exchange, mutual lack of buyers and marketers is met.5.Consumer Orientation Process :
All marketing practices are directed to consumers. Because modern marketers think "consumer is the king". Through this, consumers try to identify the needs, needs and needs of the customer in a realistic manner.
6.Process Of Earning Profit :
The main goal of every organization is to make a profit. Marketers make profit by providing maximum satisfaction to consumers. Marketing is the customer satisfaction at a profit
7.Improvement Of Standard Of Living :
New products and services are provided through marketing, which improves the quality of life of people through consumption or consumption. Marketing is the standard of living for society.
8. After Sales Services :
In some products such as cars, ACs, TVs, refrigerators, etc., some services are provided to the consumer. Such as - Home Delivery, Warranty, Guarantee etc.
9.Communication Process :
Through marketing, various parties - such as buyers, consumers, intermediaries, producers, etc. interact. It exchanges information and feelings with them.
10. Marketing Stars Before Production :
Marketing begins before the production of the product. The product is designed and developed according to the consumer's interests, preferences, needs, etc.
