04 April, 2014

One framework for isolating difference in evaluation processes between goods an services is a classification of properties of offerings proposed by economists.


http://mktgide.blogspot.com/


1.In Search Qualities:

Attributes that a consumer can determine before purchasing a product are search qualities.
Example: Cloth,Car,House Etc.

2.Experience Qualities:

Attributes that can be discerned only offer purchase on during consumption are experience qualities.
Example: Restaurants food,Hire cutting,Plays item Etc.

3.Credence Qualities:

Characteristics that the consumer may find impossible to evaluate ever after purchase and consumption are credence qualities.
Example:Low service,Doctor service,Tour service Etc.


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