What is International Marketing?

Date :31-03-2012

Presenter : Dewan Zobaida Nasrin 

Lecture :01

Dhaka Commerce College.

At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

 International Marketing is the multinational process of planning and executing the conception,promotion,pricing,distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives.

"International marketing is the performance of business activities designed to plan,price,promote and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit."

                                                                                           < Philip R.Cateora & John L.Graham

"International marketing is the multinational process of planning and executing the conception,pricing,promotion and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational objectives."

                                                                                          <American Marketing Association

"International Marketing consists of finding and satisfying global customer needs better than the competition,both domestic and international and of co-ordinating marketing activities within the constraints of the global environment."

                                                                                        <Vern Terpstra & Ravi Sarathy










Finally we can say that,The international market goes beyond the export marketer and becomes more involved in the marketing environment in the countries in which it is doing business. 

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