Showing posts with label objectives of horizontal communication. Show all posts
Showing posts with label objectives of horizontal communication. Show all posts

26 March, 2013

Date :29-12-2009 
Presenter : MD.SHAFIQUAL ISLAM  
Lecture : 33
Dhaka Commerce College.


Exchange of information between people same level of an organizational hierarchy is called horizontal communication.
This communication supplies information neither to superiors not to subordinates.Rather information is exchanged between people holding the same rank,position or status.


"Horizontal communication involves,colleagues and peers at the same level of the organization"

                                                                                                                          > R.W.Griffin  


"Horizontal communication occurs between workers at generally equal levels in an organization 

                                                                                                                       > Risks & Gow 


"Horizontal communication occurs when the commendatory and the receiver are at the same level in the organization.

                                                                                                              > Ivancevich & Other


" Horizontal communication is the process of exchanging information between peers at any organisational level usually to co-ordinate activities. "

                                                                                                               > David . H . Molt.


The graphical presentation of horizontal communication is an follow -

http://mktgide.blogspot.com/

Horizontal Communication



For Example :  If sales manager communicates with human resources manager or purchase manager and the like then it is horizontal communication.

Finally we can say that,Horizontal communication occurs between workers at generally equal levels in an organization.


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