Showing posts with label Collect the Information. Show all posts
Showing posts with label Collect the Information. Show all posts

20 September, 2012

The marketing research process consists of defining the research problem and research objective , developing  the research plan , collecting the information, analyzing the information, presenting the findings to management , and making the decision.




  • Problem Definition :  Problem definition involves stating the general problem and identifying the specify components of the marketing research problem. Problem definition is three types.1)Exploratory 2) Descriptive 3) Causal.


  •  Develop the research plan : A research design is a framework or blueprint for conducting the marketing research project. Develop the research plan is five types.1)Data sources 2)Research approaches 3)Research instruments 4)Sampling plan 5)Contact methods.


  • Collect the information : Data collection involves a fields force or staff that operates either in the field , as in the case of personal interviewing, from an office by telephone, through mail or electronically.


  •  Analyze the information : Data preparation includes the editing, coding, transcription, and verification of data. Analysis is the application of reasoning to understand the data that have been gathered.


  • Present the findings : A research report is the presentation of the research findings to a specific audience for a specific purpose.


  • Make the decision : A marketing decision support system (MDSS) as a coordinated collection of data systems, tools and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from
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