The Marketing Research Process | Marketing Research Process 6 Steps | Problem Definition | Develop The Research Plan | Collect The Information |Analyze The Information| Person the findings | Make the Decision

The marketing research process consists of defining the research problem and research objective , developing  the research plan , collecting the information, analyzing the information, presenting the findings to management , and making the decision.

• Problem Definition :  Problem definition involves stating the general problem and identifying the specify components of the marketing research problem. Problem definition is three types.1)Exploratory 2) Descriptive 3) Causal.

•  Develop the research plan : A research design is a framework or blueprint for conducting the marketing research project. Develop the research plan is five types.1)Data sources 2)Research approaches 3)Research instruments 4)Sampling plan 5)Contact methods.

• Collect the information : Data collection involves a fields force or staff that operates either in the field , as in the case of personal interviewing, from an office by telephone, through mail or electronically.

•  Analyze the information : Data preparation includes the editing, coding, transcription, and verification of data. Analysis is the application of reasoning to understand the data that have been gathered.

• Present the findings : A research report is the presentation of the research findings to a specific audience for a specific purpose.

• Make the decision : A marketing decision support system (MDSS) as a coordinated collection of data systems, tools and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from