America knows how to market itself, its products, and its
ideas. For better or for worse, for richer or poorer, American marketing
creativity, power, and prestige influence consumers the world over.
PhilipKotler, best known for the marketing principle of the four Ps—product, price,
promotion, and place—takes us on a guided tour of American marketing, including
its origins and trends, its relationship to economics, and its criticisms.
His
talk will include examples of exemplary marketing. Kotler is professor of
marketing at Northwestern University's Kellogg School of Management, and his
textbooks serve as the basis for graduate business programs worldwide.
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