Advantages of Downward Communication

Date :17-12-2009 

Presenter : MD.SHAFIQUAL ISLAM  

Lecture : 29

Dhaka Commerce College.

Advantages of downward communication

1.Efficiency: Subordinates get the necessary information from the superiors.As a result,they can perform their duties and thus their efficiency is increased.

2.Systematic flow: Because of the systematic flow of information under this communication,it is possible to maintain good relations at all stages of the organization.

3.Discipline: Chain of command is completely maintained in downward communication.So a sense of discipline is developed among the employees.

4.To inform: Policies and procedures designed by the upper level management are required to be communicated to the subordinates and therefore superiors take the help of downward communication.

5.Explanation: Subordinates need explanation of organizational policies,procedures,practice and rules etc.These explanations are sent to subordinates through downward communication.

6.No by passing: As chain of command is clear in downward communication,so no superior can send any message to may subordinate through by passing the immediate next subordinate.

7.Delegation of authority: Delegation of authority is facilitated through downward communication.This is possible because such communication flows from upper level to the lower level of an organization.

8.Developing functional relation: Downward communication is helpful to increase functional relation among the officers and the lower level employees.Sender and receiver both have the mentality to work together to fulfill the assigned task.

9.To begin action: Such communication inspires the employees to task initiative because they are aware regarding their specific tasks.So,downward communication helps to begin action.

10.Completeness: This is a complete form of communication because the boss is conscious about every pattern of communication.

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