Objectives of Downward Communication

Date :15-12-2009 
Presenter : MD.SHAFIQUAL ISLAM  

Lecture : 28

Dhaka Commerce College.

Objectives of Downward Communication

1.To give idea: With the help of downward communication objectives,policies,rules are explained to the subordinates by superior to give complete understanding.

2.To give direction: To direct any assignment,job or task to the subordinates,superior makes downward communication.

3.Assignment of job: To assign job according to efficiency of the workers,superior makes justification through downward communication.

4.To encourage: Employees are required to be motivated to work more to achieve organizational objectives.Management has to resort to downward communication to encourage the lower level employees.

5.To evaluate: Supervisors evaluate works performed by the employees.Downward communication is used to inform the employees of their evaluations.

6.To inform job rationale: An important objective of this type of communication is to give information regarding the rationale of the task assigned and its relation to other organizational task.

7.To inform job significance: Use of downward communication also helps to inform the subordinates regarding the significance of the job entrusted to them.

8.To control: Since necessary instructions are forwarded through downward communication,employees are very much aware about their task and activities.Therefore such communication can act as a control tool.

9.To explain about change: Changes are dependent to circumstances.When there is any change in respect of plans,policies,procedures or rules etc. such are communication with explanation through downward communication.

10.To maintain discipline: Such communication follows the organizational hierarchy,so every section unit or department must follow the set rules or procedure.As a result discipline is ensured.

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