Importance/Advantages of upward communication?

Date :17-11-2009 
Presenter : MD.SHAFIQUAL ISLAM  

Lecture : 24

Dhaka Commerce College.

Upward communication plays a vital role for attaining organization goal. The respective advantages of such communication are as follows:

Advantages of Upward Communication

1. Decision Making: Upper management wants to know specific information regarding production, procurement, marketing, financial matters and so on before making any decision. Subordinates supply the related information through upward communication and thus decision making is made easier and quick.

2. Providing Counsel: Subordinates can provide their constructive opinions to the superiors through upward communication. These opinions may be useful to the achievement of organizational goals.

3.Motivation: Up-word communication allows the lower level staff to express their attitude or opinion to upper level staff. As a result subordinates are influenced to work more towards fulfillment to target.

4. Feedback: Through such communication, the subordinates send back their reactions to the decision sent by the superiors. Thus upper level management can ensure whether the lower level employees have accepted the message sent by the superiors.

                                   

5. Favorable Organizational Environment: Upward communication enriches the relationship between subordinates and superiors. As a result organization attains continuous development.

6. Development of Plan: Upper level management can collect information from the lower level management through up-word communication. Information obtained from such communication can be used to develop and implement any plan.

7. Development of Creativity: Upward communication calls for creative environment to grow where employees show their initiatives for development.

8. Good Relations: Subordinates express their opinions in terms of up-ward communication. As a result harmonious relationship prevails between the superiors and subordinates.

9. Prompt Appreciation: Because of up-ward communication, subordinates get the opportunity to praise their boss for any positive or effective movement. This ultimately results in cordial relationship between superiors and subordinates.

10. Knowing Employee Attitude: Every organization starts some welfare measures for the employees. If up-ward communication is active then management can know that how far employees are satisfied with the welfare activities.

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