Date
:22-12-2010
Presenter :
MD.ZAHID HOSSAIN SIKDER
Lecture : 31
Testing is the primary tool advertisers use to ensure their
advertising dollars are being spent wisely. It can prevent costly
errors-especially when judging which advertising strategy or medium is most
effective.
This refers to careful exercise to evaluate the advertising
result and the objectives so as to assess the effectiveness of the
advertisement programmer. There are a variety of reasons to test the
effectiveness of advertising, including measuring achievement of advertising
objectives assessing the effectiveness of copy, illustrations, or layouts and
evaluating certain media.
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