Objectives of measuring the advertising effectiveness

Date                :02-02-2011                                

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 32

1) Coordination of advertising and media

2) Testing the attractiveness of advertising

3) To help future planning

4) Selecting proper media

5) Determining the availability of persuasion factors

6) Use of proper advertising appeal

7) Determining the time utility of the copy

8) Testing the exactness of layout

9) Determining the cause of effectiveness

10) Determining the cause of failure

11) Determining the effectiveness of expenditure

12) Reducing advertising cost

13) Determining of advertising budget

14) Scheduling of advertising

15) Measuring the efficiency of advertising firm.

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