1) The environment of product
2) The geographic size of the market
3) Product life cycle stages
4) The size of the firm
5) The number of customers
6) Competitor’s advertising
7) Seasonal variation
8) Channel of distribution
9) Differentiation of characteristics of products
10) Sales volume
11) Amount available
12) Unit price
13) Amount of profit
14) Objectives of the firm
15) Final use of Product
16) Suppleness.
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