The salespeople who sell to ultimate consumers door to door,insurance sales,real estate brokers,retail store sales comprise a major portion of the number of salespeople,but a much greater volume of sales is accounted for by business to business salespeople.B2B sales may be to resellers,business users and institutions.Consumer and organizational sales are similar in several respects.
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| Sales Jobs |
New Business Selling:
This selling job involves obtaining sales from new buyers.The buyers may be one time purchasers or repeat buyers.For example,recruiting a new online business customer by an office depot salesperson is an illustration of a one time selling sityation.
Trade Selling:
This form of selling provides assistance and support to value chain members rather than obtaining sales.A producer marketing through wholesalers,retailers or other intermediaries may provide merchandising,logistical,promotional and product information assistance.
Missionary Selling:
A strategy similar to trade selling is missionary selling.In these selling situations a producer's salespeople work with the customers of a channel member to encourage them to purchase the producer's product from the channel member.
Technical Selling:
Firms that use this strategy sell to an existing customer base and provide technical and application assistance.These positions may involve the sales of complex equipment or services such as management consulting.
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