Sales organizations in many companies around the world have experienced significant changes in how the selling function is being performed over the last decade.Many transnational selling activities are handled by the internet,while salespeople are more focused on collaborative and consulting relationships with customers.
"Sales force is an individual person who acts for a company by performing one or more of the following activities: prospecting,communicating,servicing and information gathering."
>Philip Kotler & Gary Armstrong
Contrary to some forecasts the role of selling has not deteriorated.More than a few companies and business units have shifted resources from marketing to sales because management considers the sales organization is vital in attaining marketing and business strategy objectives.
Personal selling,the internet and direct marketing initiatives are being impacted by many changes in the twenty-first century.The internet has become an important and expanding avenue of direct contact between customers and companies selling goods and services.
"Sales force is an individual person who acts for a company by performing one or more of the following activities: prospecting,communicating,servicing and information gathering."
>Philip Kotler & Gary Armstrong
Contrary to some forecasts the role of selling has not deteriorated.More than a few companies and business units have shifted resources from marketing to sales because management considers the sales organization is vital in attaining marketing and business strategy objectives.
Personal selling,the internet and direct marketing initiatives are being impacted by many changes in the twenty-first century.The internet has become an important and expanding avenue of direct contact between customers and companies selling goods and services.
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