A strategic alliance between two organizations is an agreement to cooperate to achieve one or more common strategic objectives.Strategic alliances play a major role in almost every industry and the typical corporation relies on alliances for 15-20 percent of its total revenues,assets or income.The relationship is horizontal in scope,between companies at the same level in the value chain.The following discussion assumes an alliance between two parties,though recognizing that a company may have several alliance partners.
Michael Levy & Barton A Weitz says, "Strategic alliance is the collaborative relationship between independent firms."
David W.Cravens & Negigel F.Piercy, "Strategic alliance between two organizations is an agreement to cooperate to achieve one or more common strategic objectives."
Vadim Kotenikov says, "A strategic alliance is when two or more businesses join together for a set period of time."
Each organization's contribution to the alliance is intended to complement the partner's contribution.The alliance requires each participant to yield some of its independence.The rationale for the relationship may be to gain access to markets,utilize exiting distribution channels,share technology development costs,obtain specific skills or resources.
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