SWOT analysis is an overall evaluation of the company's strengths,weaknesses,opportunities and threats.SWOT analysis involves matching strengths and weaknesses with appropriate opportunities and threats.SWOT analysis is identifying and evaluating an organization's most significant strengths,weaknesses,opportunities and threats.
1.Strength: Strength include internal capabilities,resources and positive situation factors that may help the company to serve its customers and achieve its objectives.
2.Weakness: Weakness include internal limitations and negative situation factors that may interfere with the company's performance.
3.Opportunity: Opportunities are favorable factor or trends in the external environment that the company may be able to exploit to its advantage.
4.Threat: Threats are unfavorable external factors or trends that may present challenges to performance.
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