Strategic business unit is a division,product line or other profit center within the parent company.
Philip Kotler & Gary Armstrong Says,"A strategic business unit can be a company division,a product line within a division or sometimes a single product or brand."
Pride & Ferrell says," Strategic business unit is a division,product line or other profit center within the parent company."
Steven J.Skinner says," The strategic business unit is a division product line in a division,or other profit center within a parent company."
Evans & Berman says," Strategic business units are separate operating units in an organization."
Dalrymple & Parsons,"An strategic business units is any organizational unit that has a business strategy and a manager with sales and profit responsibility."
Finally we can say that,Strategic business units are separate operating units in an organization.
Philip Kotler & Gary Armstrong Says,"A strategic business unit can be a company division,a product line within a division or sometimes a single product or brand."
Pride & Ferrell says," Strategic business unit is a division,product line or other profit center within the parent company."
Steven J.Skinner says," The strategic business unit is a division product line in a division,or other profit center within a parent company."
Evans & Berman says," Strategic business units are separate operating units in an organization."
Dalrymple & Parsons,"An strategic business units is any organizational unit that has a business strategy and a manager with sales and profit responsibility."
Finally we can say that,Strategic business units are separate operating units in an organization.
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