Factors Moving on Advertising Campaign Arrangement

Date                :13-12-2010                                

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 27

1)  Product

2) Firm

3) Marketplace

4) Competition

5) Expense

6) Distribution channels

7) Purpose of the advertising

8) Demand

9) Advertising media

10) The advertising schedule

11) Assistance of middleman

12) The role of salesman

13) Direct action stimuli

14) Budget

15) Correlation of all phases of the program

16) Organization

17) Administration regulations.

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