Reproduction

Date                :28-09-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 11

Reproduction includes the word messages, whether for print, wireless or television. In the printed advertisement it consists of the printed words except, perhaps, for those words forming part of the registered trademarks.

The verbal or written portion of an advertisement is called reproduction; it includes headlines, subhead lines, body copy and the signature. Reproduction is the verbal portion of an advertisement. It includes headlines, subhead lines, body duplicate and the signature.

 <<<<<<<<<<---------->>>>>>>>>>