Marketing Management is Demand Management

Date                :19-07-2010 ,20-07-2010                                

Presenter      : MD.SHOFIKUL ISLAM                        

Lecture          : 3 , 4

Marketing managers seek to influence the level, timing and composition of demand to meet the organization's objectives.

1. Negative demand and tasks of marketing management: Consumers deslike the product and avoid it.

2. No demand and tasks of marketing management : Consumers may be unaware or uninterested in the product.

3. Latent demad and tasks of marketing management  : Consumers can not be satisfied by an existing product.

4. Falling demand and tasks of marketing management : Consumers begin to buy the product less frequently.

5. Irregular demand and tasks of marketing management : Consumers purchases vary on seasonal, monthly, weekly, daily or even hourly basis.

6. Full demand and tasks of marketing management : Consumers are adequately buying all products 

7. Overful demand and tasks of marketing management : More consumers would like to buy the product.

8. Unwholesome demand and tasks of marketing management : Consumers may be attracted to products that have undesirable social consequences.

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