Properties of the best copy

Date                :28-09-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 11

1. Brevity                                                                                                         

2. Celerity

3. Aptness > a) Product b) Customer c) Media                                             
4. Interesting

5. Sincere& convincing                                                                                  
6. Personal

7. Personal                                                                                                     
8. Timely

9.Beautiful iayout                                                                                          
10. Economy

11. Use of appropriate figures                                                                      
12.Use of times

13. Beauty

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