Difference between upward and downward communication

Date :19-12-2009 
Presenter : MD.SHAFIQUAL ISLAM  

Lecture : 30

Dhaka Commerce College.

Difference between upward & downward

1.Definition: 

• It is a process of sending a message from a superior to a subordinate.
• It is opposite to downward communication it flows from subordinate to superior.

2.Nature:

• Such communication includes instructions,orders, advice's and the like.So it is directive in nature.
• It includes suggestions, coalmines and the like so.It is non directive in nature.

3.Application:

• It is suitably found is an authoritarian environment.
• It is found in a democratic environment.

4.Purpose:

• It is to supply the subordinates with relevant information.
• It serves the purpose of feedback whether the subordinates have properly received the message.

5.Frequency:

• It takes place several times to give order,advice and directions to subordinate.
• It does not occur so frequently.

6.Distortion:

• People find little scope to distort the message hare because such communication authoritarian.
• Message can be distorted here intentionally as subordinates have expectations to be fulfilled such as job promotion.

7.Initiative:

• Here higher authority takes the initiative to make communication.
• Here lower level employees take initiative to establish communication.

8.Management: 

• It is an instruction type of management.
• It is as like as consultative management.

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