Promotion strategy consists of planning,implementing and controlling an organization's communications to its customers and other target audiences.
Promotion strategy consists of advertising,personal selling,sales promotion,direct marketing and public relations into an integrated program for communicating with buyers and other who influence purchasing decisions.
The purpose of promotion in the marketing program is to achieve management's desired communications objectives with each audience.An important marketing responsibility is planning and coordinating the integrated promotion strategy and selecting the specific strategies for each of the promotion components.
Google provides an interesting perspective on how promotion strategy is changing.The search engine has transformed itself into a media octopus,generating $10.6 billion in advertising revenues in 2006.Google has a 31 percent share of online advertising revenue.
Initially Google linked keywords to advertiser's text ads and then expanded into print advertising,purchasing print ad space in magazines and selling the space to its ad customers.
<<<<<<<<<<---------->>>>>>>>>>
0 Commentaries:
Post a Comment