The formation of strategic relationships among suppliers,producers,distribution channel organizations and customers occurs for several reason.Strategic relationships is the relationships among suppliers,producers,channel members and customers to create and deliver superior customer value.
The goal may be gaining access to markets,enhancing value offerings,reducing the risks caused by rapid environmental change,sharing complementary skills,acquiring new knowledge,building sustained close relationships with major customers or obtaining resources beyond those available to a single company.
Strategic relationships of these kinds are escalating in importance because of realities such as the environmental complexity and risks of a global economy,the skill and resource limitations of a single organization and the power of major customers to insist on collaborative relationships with their strategic suppliers.
Strategic relationships is the process of building and maintaining good relations among suppliers,producers,channel members and customers for the purpose of achieving tactical objectives.
The goal may be gaining access to markets,enhancing value offerings,reducing the risks caused by rapid environmental change,sharing complementary skills,acquiring new knowledge,building sustained close relationships with major customers or obtaining resources beyond those available to a single company.
Strategic relationships of these kinds are escalating in importance because of realities such as the environmental complexity and risks of a global economy,the skill and resource limitations of a single organization and the power of major customers to insist on collaborative relationships with their strategic suppliers.
Strategic relationships is the process of building and maintaining good relations among suppliers,producers,channel members and customers for the purpose of achieving tactical objectives.
- Strategic relationships means suppliers,producers,customer relation.
- Gaining access to market
- Highest provide to value in customer
- Building market position
- To face competition.
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