Strategic plans designed to meet the broad objectives of the organization to implement the mission that provides the unique reasons for organization's existence.Now point for the importance of strategic marketing:
1.Defining the company mission
2.Determining objectives&methods
3.Determining business portfolio
4.Analyzing the business portfolio
5.Making model based decision
6.Identifying and filling gaps
7.Determining strengths&weakness
8.Determining threats&opportunities
9.Strategy formulation
10.Providing consistent guidelines
11.To make good decisions
12.To anticipate problems
13.To develop functioning
14.Determining profit volume
15.To face competition.
Finally we can say,Strategic planning plays key role in achieving a balance between the short and the long term.
1.Defining the company mission
2.Determining objectives&methods
3.Determining business portfolio
4.Analyzing the business portfolio
5.Making model based decision
6.Identifying and filling gaps
7.Determining strengths&weakness
8.Determining threats&opportunities
9.Strategy formulation
10.Providing consistent guidelines
11.To make good decisions
12.To anticipate problems
13.To develop functioning
14.Determining profit volume
15.To face competition.
Finally we can say,Strategic planning plays key role in achieving a balance between the short and the long term.
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