Define Strategic Marketing

Date :20-03-2012

Presenter : Md.Manzurul Alam 

Lecture :01

Dhaka Commerce College.

Strategic marketing is a market-driven process of strategy development,taking into account a constantly changing business environment and the need to deliver superior customer value.

Strategic marketing focuses on marketing strategy which is achieved by identifying markets,to serve,competition to be tackled and the timing of market entry or exit.

"Marketing strategy is the marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships."

                                                                                                           <Philip Kotler & Gary Armstrong.

"Marketing strategy is an analysis,planning,implementation and control process design to satisfy customer needs and wants by providing superior value."

                                                                                                    <David W. Cravens & Nigel F.Piercy

"Marketing strategy determines the choice of target market segment,positioning marketing mix and allocation resources."

                                                                                                                          <Business Dictionary

Special feature:

1.This is deliver for the highest value in customer

2.It is focuses on 3C,s -customer,corporation and competition.

3.Need to deliver superior customer value

Finally we can say that,Strategic marketing involves formulating and implementing the marketing strategy at strategic business unit level in an organization. 

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