Date
:29-11-2010
Presenter :
MD.ZAHID HOSSAIN SIKDER
Lecture : 24
The best of all evils is to write an advertisement without a
headline. Without any headline an advertisement is possible to be at minimum 80%
less current than the matching advertisement suitably headlined.
The Headline is that part of the reproduction which has been
made to viewpoint out in the advertisement by the size or style of nature in
which it has been set, the importance of its site, or the silver space nearby
it. A headline is a word or phrase printed in large letter and suggesting, in outcome
that just less is an advertising communication.
Dignified by number of words or space working, headlines would
be rather petty, but measured in relations of what they add to the drawing
power of advertisements, they are of chief importance. The fact is that
headlines and copy are matching one is not whole without the other.
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