Definition of Public Relations

Date                :03-03-2011                                

Presenter      : MD.Monzurul Alam                          

Lecture          : 27

Public relations refer to communication activities designed to create and maintain a favorable image of an organization. Public relations refer to promotion that uses nonpaid communication to influence public opinion of a company and its products.

Public relations is a broad set of communication activities used to create and maintain favorable relations between organization and its publics, such as  customers, employees, stockholders, government officials and society in general.

A public relations building good relations with company’s various publics by obtaining favorable publicity, building up a good corporate image and handling or heading off unfavorable rumors, stories and events. Public relation is the deliberate, planned and sustained effort to establish and maintain mutual understanding between the organization and its public.

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