Date
:03-03-2011
Presenter :
MD.Monzurul Alam
Lecture : 27
Public relations refer to communication activities designed
to create and maintain a favorable image of an organization. Public relations
refer to promotion that uses nonpaid communication to influence public opinion
of a company and its products.
Public relations is a broad set of communication activities
used to create and maintain favorable relations between organization and its
publics, such as customers, employees,
stockholders, government officials and society in general.
A public relations building good relations with company’s
various publics by obtaining favorable publicity, building up a good corporate
image and handling or heading off unfavorable rumors, stories and events. Public
relation is the deliberate, planned and sustained effort to establish and
maintain mutual understanding between the organization and its public.
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