Marketing research is the function that links the consumer, customer, and public to market through information used to identify and define marketing opportunities and problem generate, refine, and evaluate marketing actions monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues designs the method for collecting information manages and implements the data collection process analyzes the result and communicates the findings and their implications.
Marketing research as the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.
1 Commentaries:
Its my first blog.
Post a Comment