Marketing promotion tools

Date                :19-07-2010                                 

Presenter      : MD.MONZURUL ALAM                          

Lecture          : 3

Promotion stands for the various activities the company undertakes to communicate its product’s merits and to persuade target customer to buy them. Marketing promotion has five tools:

1)    Advertising

2)    Personal Selling

3)    Sales Promotion

4)    Public Relation

5)    Direct Marketing.

1) Advertising: Advertising is a paid form of nonpersonal communication about an organization, its products or its activities that is transmitted through a mass medium to a target audience.

2) Personal Selling: Personal selling is the personal presentation by the firm’s sales power for the purpose of making sales and building customer relationships.

3) Sales Promotion: Sales promotion is the short-term incentives to encourage the purchase or sale of a product or service.

4) Public Relation: A public relations is a management tool designed to favorably influence attitudes toward an organization, its products and its policies.

5)Direct Marketing: Direct Marketing consists of direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.

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