Supportive Guideline for Marketing,Sales Person and Brand Promoter

Arif Ahemd

Market Development Officer

HUSAIN TYRE & TUBE

1.Having very idea about area and responsibility.

2.Setting specific objective and goal for next one month(minimum),if possible,it will better preparing schedule and objective for next 3/6 month or one year.

3.Following very discipline in working and schedule.

4.Making monthly program,weekly program and must planning program for next day.

5.In a particular day,making a systematic plan program of activities in details for the day.What activities will be done and which area will be accomplished and others.

6.Taking all information of customer,dealer and retailer.

What type of customer information needed is given below:

• Dealer or retailer information
• Amount of purchase
• Transaction procedure
• Commitment of customer
• Previous record
• Present condition
• Personal behavior
• Relationship with our company
• What will be the best system with him

7.Sales person must be determined in mind that why he is going to any area and what he needs to do there.Whatever is the situation,he must have to complete his targeted activities and fulfill objective for the day.

8.In the time of conversation with customer,first of all,giving greeting or salam with smiling face or other impressive expression.Asking about his health condition or how is going everything.Don't just be so commercial at first conversation.

9.Before starting further conversation,very carefully realizing the situation and circumstances and other factors.

10.Highest priority has to be given on creating profitable customer relationship and maintaining long term profitable customer relationship.

11.Giving more emphasize on listening than talking.Human being naturally likes talking very much with good listeners.

12.Sales person must have certain qualities such as:

• Patience
• Listening
• Caring
• Responsive
• Smiling approach
• Confident always
• Accuracy
• Honesty in commitment
• Motivation
• Problem solving best approach
• Appearance with dress code.

13.Always remember that customer gets supreme priority.What he is saying is not a big matter but sales person will always be attentive and caring about his talking.Seller should maintain the approach that he is very interested.

14.Then according to the situation,asking him different question and information gradually.The information includes this type:

• What is the situation of selling?
• What his clients say and their opinion?
• Is there any complaints?
• Asking about problems?
• Asking him that what can be done?What's his suggestion or recommendation?
• If there is anything to solve,giving best effort to solve the problems.
• Taking as much as possible information about competitors,packages,services,products new patterns and other necessary information.
• Then taking the best approach to accomplish the targeted activities and objective of the sales person.
• Identifying what kind of promotional tools is effective for him and what he needs?
• Asking him that is there any necessity of brand promoter's activities and others?

15.Following all the approach in unique,smart,creative,effective way and manner so that sales person can position to customers mind.

16.Important fact is that customer has to be satisfied and makes a difference from competitor.

17.Pointing out all the information and finding in a written format and documentation.

18.Then good finishing,giving best wishes,hope to meet again and ensuring him to give support.

19.Keeping all the information,document and record in a systematic and organized way so that anyone can understand the scenario and information and come to a decision.

20.Marketing and sales person can record his statement,opinion,judgments,experience, suggestion and recommendation.

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