What is Marketing Management?

Date                :12-07-2010                                

Presenter      : MD.SHOFIKUL ISLAM   
College          : Dhaka Commerce College              

Lecture          : 1

Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, communicating superior customer value.Marketing management is the process of scanning the environment, analyzing market opportunities, designing marketing strategies and then effectively implementing and controlling marketing practices.

"Marketing management is the art and science of choosing target markets and getting,keeping and growing customers through creating,delivering and communicating superior customer value."

                                                                                                        < Philip Kotler & Kevin Lane Keller

"Marketing management is the process of planning,organizing,implementing and controlling marketing strategies."

                                                                                                        <Steven J.Skinner

Marketing management is the process of planning, organizing, implementing and controlling marketing activities to facilitate and expidite exchanges effectively and efficiently.Marketing management is the process of planning, organizing, implementing and controlling marketing strategies. Marketing management is the process of planning, executing and controlling marketing activities to attain marketing goals and objectives effectively and efficiently.

<<<<<<<<<<---------->>>>>>>>>>