Direct Marketing Methods

Direct marketing consist of direct communications with carefully targeted individual consumers to both obtain an immediate responses and cultivate lasting customer relationships.

1.Face-to-Face selling:

Direct selling is the selling of goods or services to consumers through personal demonstration and explanation.Contact by mail with potential buyers may generate orders by phone or mail or instead to encourage buyers to visit retail outlets to view goods and make purchases.

2.Telemarketing:

Telemarketing involves using the telephone to sell directly to consumers and business customers.This form of direct marketing consists of the use of telephone contact between the buyer and seller to perform all or some of the selling function.

3.Direct mail marketing:

Direct mail marketing involves sending an offer,announcement,reminder or other item to a person at a particular physical or virtual address.Many companies use television,radio,magazines and newspapers to obtain sales from buyers.Direct response from the advertising is obtained by mail,telephone and fax.

4.Catalog marketing:

Catalog marketing is direct marketing through print,video or electronic catalogs that are mailed to select customers made available in stores or presented online.

5.Direct response television marketing:

Direct response television marketing consists of direct marketing via television,including direct response television advertising and home shopping channels.

6.Kiosk marketing:

Kiosks are placing information and ordering machines in stores,airports and other locations.Kiosks may have internet linkages.Airline tickets and flight insurance are examples of products sold using kiosks.

7.Online marketing:

Online marketing is company efforts to market products and services and build customer relationships over the internet.

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