Price strategies are the guidelines and policies used to effectively guide pricing decisions to match target market conditions.
Pricing policies and strategies are guidelines and framework with which management of a company administers prices as to match them with the market needs.
A pricing policy is a plan or course of action for achieving pricing objectives.
Developing a global perspective concerning the pricing strategies for many products is increasingly important.This is dramatically illustrated by the impact on developed country markets of products produced in China.This huge country can effectively compete with very low wages coupled with high technology capabilities.Moreover,China produces a wide range of consumer and business products.Price range from 30 to 50 percent below the prices of the U.S. and other industrialized nations.China's competitive edge is further strengthened by an enormous domestic market.
In some companies,price plays a dominant role in marketing strategy,whereas,in other situations,price may perform a more passive role.Nevertheless,the strategic role of price is too often not recognized.
When an organization forms a new distribution network,selection of the channel and intermediaries may be driven by price strategy.
Pricing policies and strategies are guidelines and framework with which management of a company administers prices as to match them with the market needs.
A pricing policy is a plan or course of action for achieving pricing objectives.
Developing a global perspective concerning the pricing strategies for many products is increasingly important.This is dramatically illustrated by the impact on developed country markets of products produced in China.This huge country can effectively compete with very low wages coupled with high technology capabilities.Moreover,China produces a wide range of consumer and business products.Price range from 30 to 50 percent below the prices of the U.S. and other industrialized nations.China's competitive edge is further strengthened by an enormous domestic market.
In some companies,price plays a dominant role in marketing strategy,whereas,in other situations,price may perform a more passive role.Nevertheless,the strategic role of price is too often not recognized.
When an organization forms a new distribution network,selection of the channel and intermediaries may be driven by price strategy.
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