What is Service?

Service are identifiable,intangible activities that are the main object of a transaction designed to provide want-satisfaction to customers.Service are benefits,activities or satisfactions which are offered for sale or provided in connection with the sale of goods.

 

• "Service is a task or activity performed for a buyer or an intangible that can not be handled or examined before purchase."

                                                                                                                    < Zikmund & d'Amico

• "Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything."

                                                                                                         < Philip Kotler & Gary Armstrong

 

• "Service is a deed performed by one party for another."

                                                                                                     < McCarthy & Perreault.

• "A service is an intangible product that provides benefits to consumers and often involves human or mechanical effort."

                                                                                                               < Steven J. Skinner.  

 

1.Service can not be seen

2.Can not be tasted in service

3.Service can not be stored for later sale or use.

4.Service can not be separated from their providers

5.Service can not be smelled.

Finally we can say that,Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

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