Date
:10-03-2011
Presenter :
MD.ZAHID HOSSAIN SIKDER
Lecture : 37
1)
Face-to-Face selling: Direct selling is the selling of goods or services to
consumers through personal demonstration and explanation.
2)
Telemarketing: Telemarketing consists of using the telephone to sell
directly to consumers.
3) Direct
mail marketing: Direct mail marketing involves sending an offer,
announcement, reminder or other item to a person at a particular address.
4) Catalog
marketing: Catalog marketing is direct marketing through print, video or
electronic catalogs that are mailed to select customers, made available in
stores or presented online.
5)
Direct-response television marketing: Direct response television
marketing consists of direct marketing via television, including direct
response television advertising or in commercials and home shopping channels.
6) Booth
marketing: Booths are information and ordering machines that direct
marketers place in stores, airports and other locations.
7) Online
marketing: Online marketing is conducted through interactive online
computer systems, which link consumers with sellers electronically.
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