15 October, 2012

Date                :29-07-2010 ,05-08-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 6 , 7




Broadcasting selection decision is related to the target audience, type of product, nature of the message, campaign objectives, available budget and the costs of alternative media.

1. Nature of product or service
2. Nature of market
3. Extent and type of distribution channel

4. Advertising objectives
5. Forms of advertising appeal
6. Characteristics of advertising media
7. Popularity of media
8. Relative cost
9. Availability of budget
10. Competitive advertising
11. Education level of customers
12. Government rules
13. Miscellaneous factors.

Around is no single best medium for all advertising locations. Each media decision must be made in light of the particular situation.




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