Marketing communication mix consists of the specific mix of
advertising, personal selling, sales promotion, public relation and direct
marketing tools a company uses to pursue its advertising and marketing
objectives.
1) Advertising: Advertising is any paid form of ideas,
goods or services by an identified sponsor.
2) Personal Selling: Personal selling is the personal
presentation by the firm's sales force for the purpose of making sales and
building customer relationships.
3) Sales Promotion: Sales promotion is short term
incentives to encourage the purchase or sale of a product or service.
4)Public Relations: Public relations-building good
relations with company's various publics by obtaining favorable publicity,
building up a corporate image and handling or heading of unfavorable rumors,
stories and events.
5)Direct Marketing: Direct marketing is the direct
communications with carefully targeted individual consumers to obtain an
immediate response and cultivate lasting customer relationships.
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1 Commentaries:
The Marketing Communication Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.
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