Factors considering in advertising broadcasting selection

Date                :29-07-2010 ,05-08-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 6 , 7

Broadcasting selection decision is related to the target audience, type of product, nature of the message, campaign objectives, available budget and the costs of alternative media.

1. Nature of product or service

2. Nature of market

3. Extent and type of distribution channel

4. Advertising objectives

5. Forms of advertising appeal

6. Characteristics of advertising media

7. Popularity of media

8. Relative cost

9. Availability of budget

10. Competitive advertising

11. Education level of customers

12. Government rules

13. Miscellaneous factors.

Around is no single best medium for all advertising locations. Each media decision must be made in light of the particular situation.

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