Categories of Advertising Broadcasting

Date                :21-09-2010 ,23-09-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 9 ,10

1) Newspaper:

            a. The daily newspaper

            b. The weekly holiday newspaper

            c. Weekly newspaper

            d. Monthly newspaper

            e. Special newspaper

2) Magazines:

            a. General consumer magazines

            b. Women’s magazines

            c. Business publications

            d. Farm magazines

            e. Professional and Technical magazines

3) Radio:

            a. Spot advertising

            b. Sponsor advertising

            c. Commercial program

            d. Integrated commercial

            e. Disintegrated commercial

            f. Jingle.

4) Television:

            a. Network advertising

            b. Spot advertising

5) Direct or mail order advertising

6) Transit advertising

            a. Car cards

            b. Travelling displays

            c. Station poster

7) Outdoor advertising:

            a. Poster and hoarding

            b. Handbill

            c. Neon sign

            d. Electric spectacular advertising

8) Cinema

9) V.D.O

10) Exhibitions

11) Point of purchase display

12) Novelties

13) Internet and website.

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