Advertising Appeal

Date                :05-10-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 13

The form of motivation used by the advertising is commonly referred to as the advertising appeal. Advertising appeal signifies those mental elements of the approach and of the copy that actually stimulate reader response.

Advertising appeals that arose an proper amount of emotional tension can be successful in achieving a desired attitudinal change. Appeal awakens or arouses the dormant desire in the mind of the individual and sets into action the behavior mechanisms which will lead to the satisfaction of the desire.

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