Advertising broadcasting

Date                :27-07-2010                                 

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 5

An advertising broadcasting is the means or conveyance by which the sales message is carried to prospective customers. A newspaper is a medium, as are magazines, streetcar cards, poster boards, match boxes, television, radio and the like.

To an advertiser the broadcasting is vehicles that carry messages to large group of prospects and thereby did in closing the gap between producer and consumer. Advertising medium is a means for conveying a message to the target audience. Any channel through which an advertising message is delivered to the public is called advertising moderate.

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