Classification of Advertising

Date             : 20-07-2010                                

Presenter     : MD.ZAHID HOSSAIN SIKDER                          

Lecture        :  3

A) Produce and firm advertising:

            1. Product advertising

            2. Organizational advertising

B) Spectators advertising:

            1. Consumer advertising

            2. Industrial advertising

            3. Trade advertising

            4. Professional advertising

C) Request oriented advertising:

            1. Primary demand advertising

            2. Selective demand advertising

D) Topographical advertising:

            1. Local advertising

            2. Regional advertising

            3. National advertising

            4. International advertising

E) Marketable advertising:

            1. Commercial advertising

            2. Non-Commercial advertising

F) Advertising based on effect:

            1. Direct advertising

            2. Indirect advertising

G) Advertising based on broadcasting:

            1. Radio and TVs advertising

            2. Newspapers advertising

            3. Magazine advertising

            4. Outdoor advertising

            5. Transports advertising

            6. Movie advertising

            7. Direct mail advertising.

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