Importance of Advertising

Date                :15-07-2010 ,20-07-2010                            

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 2 , 3

A) Financial Significance of Advertising:

            1. Creating and increasing demand

            2. Increasing sales and profits

            3. Adjusting between demand and supply

            4. Industrialization

            5. Reducing production costs

            6. To face competition

            7. Introducing new products

            8. Direct sale

            9. Creating goodwill

            10. Communication with traders

            11. Entering into international markets

            12. Increasing individual and national income.

B) Common Significance of Advertising:

            1. To inform

            2. Improvement of standard of living

            3. Creating of employment opportunities

            4. Elimination the influence of middlemen

            5. Assisting to selling

            6. Educational in nature

            7. Creating and increasing awareness

            8. Developing tastes

            9. Creating nationality

            10. Discouraging to buy harmful products

                                                     

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