02 August, 2013

Strategic business unit is a division,product line or other profit center within the parent company.

Philip Kotler & Gary Armstrong Says,"A strategic business unit can be a company division,a product line within a division or sometimes a single product or brand."

Pride & Ferrell says,Strategic business unit is a division,product line or other profit center within the parent company."

Steven J.Skinner says," The strategic business unit is  a division product line in a division,or other profit center within a parent company."

Evans & Berman says," Strategic business units are separate operating units in an organization."

Dalrymple & Parsons,"An strategic business units is any organizational unit that has a business strategy and a manager with sales and profit responsibility."


Finally we can say that,Strategic business units are separate operating units in an organization.


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